Business Analyst – Kifiya Financial Technologies

Business and Administration, Business Development

Kifiya Financial Technologies

Kifiya is a Digital Finance and Payment Services’ Provider, delivering customer centric products to simplify transactions.  Kifiya leverages innovative technology to build and enable distribution channels that make financial and non-financial services affordable and accessible. The company’s services allow financial institutions, corporates, NGOs and government institutions to deliver their services to customers more efficiently, and for these consumers to easily access and make the transactions to receive basic services.  Kifiya is an Ethiopian owned company that works with partners in the private sector, Development partners, including Master Card Foundation, to increase financial inclusion and services. Our office is in Addis Ababa and other regions, Kifiya is a growing company with over 800 employees.

At Kifiya we value our people, our Human Capital. We offer an innovative and invigorating work environment to enable our people to exercise their talents and grow personally and professionally along with the company. We maintain a professional, yet friendly, environment from which we contribute to our vision of ‘improving the lives of people by making transactions simple, affordable, and within reach’. Our people enjoy opportunities for development and a real chance to make a difference every day.

As Business Analyst for our data acquisition product, you will play a pivotal role in expanding our market reach and driving data collection. You will be responsible for identifying and engaging potential clients, establishing strategic partnerships, and executing sales strategies to achieve business objectives. This role offers an exciting opportunity to contribute to the success of our innovative data acquisition solutions in a dynamic and fast-paced environment.

Key Responsibilities:


  • Market Research and Analysis:

    • Conduct comprehensive market research to identify potential clients, industry trends, and competitive landscape.

    • Analyze market data to identify key opportunities for product positioning and differentiation.

  • Lead Generation and Prospecting:

    • Develop and implement effective lead generation strategies to target prospective clients.

    • Utilize various channels such as cold calling, email outreach, networking events, and social media to generate leads.

  • Client Engagement and Relationship Management:

    • Build and maintain strong relationships with clients to understand their business needs and challenges.

    • Collaborate with clients to identify opportunities for utilizing our data acquisition product to solve their problems and achieve their goals.

  • Customers (Organizations) Acquisition Strategy Development:

    • Develop and execute new businesses or organizations acquisition strategies to meet or exceed data collection targets.

    • Work closely with the data collections managers (Supervisors) to create compelling acquisition presentations, proposals, and pitches.

  • Partnership Development:

    • Identify and establish strategic partnerships with complementary businesses to expand the reach of our data acquisition product.

    • Negotiate partnership agreements and manage ongoing relationships to ensure mutual success.

  • Market Expansion:

    • Identify new market segments and opportunities for product expansion.

    • Develop strategies to penetrate new markets and drive adoption of our data acquisition product.

  • Performance Tracking and Reporting:

    • Monitor customers' absorption performance metrics and KPIs to track progress towards goals.

    • Prepare regular reports and presentations to communicate customers acquisition performance, market insights, and recommendations to senior management.



  • Bachelor's degree in Business Administration, Marketing and sales or related field

  • Proven experience in business development, sales, or related roles.

  • Strong understanding of data acquisition technologies and products preferred.

  • Excellent communication, negotiation, and presentation skills.

  • Ability to work independently and as part of a team in a fast-paced environment.

  • Proactive attitude with a strong drive to achieve results.

  • Proficiency in CRM software and Microsoft Office Suite.


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