BTL Manager – Transsion Manufacturing PLC

Sales and Marketing

Transsion Manufacturing PLC



Transsion Holdings is a manufacturer of mobile phones based in Shenzhen, China. It was the largest smartphone manufacturer by sales in Africa in 2017, and also sells mobile phones in South Asia. Its brands include phone brands, Itel and Infinix after-sales service brand Carlcare and accessories brand Oraimo. It manufactures phones in China, Pakistan, Ethiopia, and Bangladesh and recently at India.

Transsion Holdings Pvt. Ltd was founded as Transsion Technology in Hong Kong in 2006, with a focus on the development, manufacturing, sales, and services of mobile communication products. Transsion entered the African market with its Tecno and Itel brands, and started focusing on the African market in July 2008, initially with feature phones Transsion released its first smartphone in 2014.Transsion set up its Nigerian subsidiary in June 2008, and had subsidiaries in seven countries in Africa by October that year. Transsion set up a manufacturing plant in Ethiopia in 2011. Transsion entered the Indian market in 2016. The market share of Transsion's smartphone brands in Africa combined surpassed that of Samsung in 2017, making Transsion the largest manufacturer of smartphones for the African market in the fourth quarter of 2017.Transsion was also the largest manufacturer of mobile phones in Africa in the first half of 2017.Transsion's 2018 attempt at a reverse takeover failed. In October 2018, Transsion Holdings started producing smartphones in their new manufacturing plant in Bangladesh.Transsion Holdings became a public listed company in September 2019 by listing on the STAR Market section of the Shanghai Stock Exchange.


Transsion sells mobile phones in Africa and South Asia. It operates mobile phone brands Tecno, Itel, and Infinix, as well as after-sales support service Carlcare and accessories brand Oraimo. Spice Digital, an Indian phone brand, was acquired in 2017. Transsion manufactures its phones in China, Ethiopia, Bangladesh, India, and Pakistan. Transsion was the first non-African mobile phone company to set up an after-sales support network in Africa.Transsion's success in the African market has been attributed to tailoring its phones' features to the needs of the African market. Transsion's phones offer a featurethat calibrates camera exposures for darker skin tones, allowing face details to be retained. Transsion developed phones with dual SIM functionality, which were well received because African users commonly used more than one SIM card at a time save money. Transsion released phones with long battery life, which are suited to low electrification rates in Africa and the propensity of blackouts. The phones included support for multiple African languages, and Tecno was the first major mobile phone brand in Ethiopia to include support for an Amharic keyboard. Transsion heavily advertises its mobile phone brands in Africa.


To become the most popular provider of smart devices and mobile services for

consumers in global emerging markets


To improve the lives of as many people as possible through technology and



·       Customer

Customers are both the starting point and the end point for all work of TRANSSIONers

·       Respect

Respect defines how we treat each other and our differences.

·       Openness

Staying open connects us to the future and its possibilities.

·       Innovation

Innovation is essential to achieving breakthroughs on different levels, both

personal and organizational.

·       Sharing

Sharing invites every “I” to become “we”.

·       Bottom line

We always show compassion, even if it puts us at a disadvantage.

The BTL Manager is responsible to develop and set BTL strategy and operations. Manage and develop of projects- in-store activities, events, market activation, visibility work, roadshows. Develop campaign that will create an impact on sales and visibility coverage.

Role and Responsibilities:

  • Planning, implementing, and promoting yearly marketing strategy
  • Planning & managing ground activation & promotions
  • Supervise and coordinate events along with event team
  • Lead the execution of projects and ensured the implementation and delivery
  • Prepare and execute in store campaign ideas
  • Manage the overall activity of BTL agency from start till end
  • Leading and developing the BTL team
  • Budget planning and reporting evaluations
  • Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.

·       Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.

·       Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.

Education:- BA in marketing Management or related field of study

Experience :- 4 years’ experience for in Marketing/Sales positions out of which the 1 year must be in managerial /Supervisory position. 

Major skill requirement:

–          Analytical skills

–          Communication skill

–          Creativity

–          Decision-making skills

–          Interpersonal skills

–          Attention to detail

–          Must multi-task 

–          Leadership skill

–          strategic thinking

–          problem analysis and problem-solving skill

–          team-leadership

–          persuasiveness skill


Attractive and Negotiable


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