Strategic Communication and Marketing Manager – Maxbridge Education and Development S.C
Business and Administration, Sales and Marketing, Media and Journalism
Maxbridge Education and Development S.C
Duties and Responsibilities
- Designs, writes, develops, and prepares various informational and/or technical materials for publication.
- Assists in the development of and manages production and delivery of publications, including brochures, flyers, posters, direct mail promotions, calendars, and other marketing support materials; writes, designs, and produces materials as required.
- Serves as unit liaison and coordinator on public and/or media relations issues; responds as appropriate to both internal and external requests for public information.
- Designs, constructs, and implements informational web sites as appropriate to the general communications, public relations, and/or promotional needs of the organization.
- Provides support, and represents the organization at various promotional events and business/community meetings, as assigned or as appropriate.
- Assists in the development and implementation of a variety of special events and promotional activities.
- Develops and manages a promotional display and signage program and assists with sales and market analysis.
- Assists in assessing needs and planning and formulating the organization’s public/media relations policies, strategies, and responses.
- Initiates and oversees the establishment of integrated strategies, plans, and programs designed to ensure that all communication and public relations efforts are cohesive, consistent, and effective in supporting the mission and advancement goals of the organization.
- Plans, develops, directs, and coordinates comprehensive communication programs, to include media, public affairs and publications, in close collaboration with other institutional communications and/or public relations activities.
- Provides direct and proactive advice, consultation, and assistance to all consultant representatives, as well as the university community, regarding public information matters, to include providing direct assistance in researching, providing information and developing messages.
- Serves as the designated spokesperson for the organization and its affiliates, if applicable.
- Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the organization’s communications plans.
- Assures quality and appropriateness of institutional communication programs and initiatives, whether internally or externally produced.
- Assists and advises members of the university community regarding public relations issues; assists administrative officers in planning and formulating policies, strategies, and responses relative to institutional issues and crisis management.
- Provides public relations information to the university community; plans and directs development and communication of information designed to keep public informed of university’s programs, accomplishments, or points of view.
- Responds to requests for information from media personnel and the public; distributes promotional materials, including flyers, brochures, and press kits; disseminates information via the appropriate media.
- Writes, edits, reviews, and approves public relations materials including news releases, articles, speeches, on-line information services; develops marketing and public relations materials for designated university client departments.
- Participates as appropriate in the planning, development, and/or implementation of web-based and other emerging communication technologies, methods, resources, concepts, and standards, within overall goals and parameters set by senior management.
- Designs, writes scripts, and over-sees production of audio/video and/or printed promotional and public affairs materials; may supervise production budgets.
- Recommends and participates in the development of organizational policies and procedures; may serve on organizational planning and policy-making committees.
- Establishes and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.
- Performs miscellaneous job-related duties as assigned.
Employment type: permanent
Qualification
- Master’s/Bachelor degree in marketing, management, business administration, Communication, Public Relations, Media studies, Journalism or related fields and 7/9 years of experience as manager
Abilities and skills
- Knowledge of the principles, procedures, and standards of integrated web site structuring and design.
- Ability to develop and deliver presentations and skill in organizing resources and establishing priorities.
- Knowledge of communication principles, media, public relations and marketing techniques.
- Ability to create, compose, and edit written materials and technical writing skills.
- Ability to plan and create communications that are responsive to the needs of the organization.
- Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals and in a diverse community.
- Ability to establish and implement cohesive communication and public relations strategies and plans on an institutional basis.
- Knowledge and understanding of the mission, goals, and objectives of a major educational and research institution.
- Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
- Outstanding interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community.
- Ability to analyse complex problems, interpret operational needs, and develop integrated, creative solutions.
- Organizational planning, structuring, and staffing, financial planning and fiscal management skills.
- Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences.
- Experience communicating with the press and other media.
- Ability to provide effective advice and counsel on strategic and/or critical communication issues and to exercise effective judgement.
- Ability to write executive-level communications for internal and external audiences.
- Demonstrated ability to maintain confidentiality.
- Performs miscellaneous job-related duties as assigned
Negotiable
