Senior Marketing Expert – Royal Foam, Spring Mattress and Plastic Manufacturing PLC

Management, Sales and Marketing

Royal Foam, Spring Mattress and Plastic Manufacturing PLC

Company profile

Back ground of the company

The young, visionary and energetic investor who is now the owner and CEO of the enterprise, Ato Eyob Negussie began his business life by distributing variousfoam portfolios from a single, small family owned retail store located at Merkato. By use of this opportunity as a spring board, he was able to initiate and establish the so called Royal foam, spring mattress and plastic manufacturing company.
When we look at the organized history of Royal foam, spring mattress and plastic manufacturing enterprise, it dates back to 2003 E.C when the first production plant officially started its operation around Kara Kore by a startup capital of 3,000,000.00ETB.Little by little, as the brand gets remarkable acceptance in the market, it enabled the enterprise to increase its sales volume and get considerable market share in the foam industry. During this time, the owner became capable of improving the old machineries and made a lot of expansion works. The second spring mattress production plant was launched in oromia region around AlemGena.
Currently the company is producing more than 10 foam and spring brands in the three production plants. All the products are made available allover the country in its own 14 big sales out lets and major whole sale agents including the giant Addis Fana and EIIDE retail stores. This time, the company has the total production capacity of 259,833.60 m3 per annum from the three production sites. Because the company has built favorable public image, it became one of the most prominent mattress manufacturers in the country.
Thus, Royal is now working with big government and private buyers such as ministry of defense, universities, hospitals, hotels and other many more business and nonprofit making institutions.
Now a day the company is trying its best to the country’s development in the reduction of poverty by creating excellent job opportunities for more than 600 permanent and temporary employees. Moreover the company is supplementing the economy by earning foreign hard currency from its export business.
In near future, Royal will have three additional production plants in Hawassa and major cities of the country. The business is also alarmingly expanding to furniture supply, construction, cement bag production, hotel service and other businesses. These all portray the bright future of the enterprise.

Job Summary 
Royal Business Group seeking are looking for a dynamically and a professional driven individual to embrace the role of the Senior Marketing Expert for socks market. The candidate will be responsible for developing and executing the overall socks marketing strategy that encapsulates the uniqueness of our brands and products and is consistent in meeting the company’s objectives. Reporting to the DCEO, you will manage the marketing team, drive brand and socks product growth, building lifetime relationships with our existing and future customers, ultimately translating into sustainable revenue growth of the company.
Duties and Responsibilities
  • Differentiate, develop and execute marketing strategy and plans for our unique markets.
  • Build and drive customer acquisition strategies
  • Developing and executing signature content, across all channels, that engages and connects our product customers and consumers
  • Curate, and continue to enhance guidelines for brands, engagement and experience
  • Drive content generation that best suits our unique customer base and segment
  • Build and own the deliverables of a dynamic and practical marketing function featuring in-house teams or outsourced services
  • Rapid execution for day-to-day marketing as well as longer term strategy
  • Working creatively to optimize budget spend, reach and impact
  • Drive internal systems to be a customer first company
  • Actively understand, and translate customer profiling and demographics into driving marketing impact
  • Customer focused learning, deep market analytics and key insights (qualitative and quantitative) to drive current and future growth
  • Abreast with new trends, communication concepts, marketing and communications mediums and ideas
  • Actively engage in the marketplace to learn, test, and  socks offerings and solutions
  • Aggressively research all markets to fully understand our unique customers and the ways to emotively connect with them
  • Developing marketing strategies and tactics to boost the company’s socks marketing share.
  • Deploying successful marketing campaigns and advertisement strategy.
  • Produce valuable and engaging content for our website, social media and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing advert material, like flyers, leaflets, brochures and banners for active promotion.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly the requirements and skills
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Performs other related tasks as directed by the immediate supervisor.
  • MA or BA Degree in Marketing Management or related filed from recognized University. 
Work Experience
  • Minimum of 2 years for MA or 4 years for BA experience in textile industry, product development in textile industry. 
Skills and behaviors
  • Positive and upbeat member of the team 
  • Strong communicator and Problem solver
  • Channels Deep and active experience working with 
  • Excellent communication and collaboration skills (spoken / written)
  •  Versatile, dynamic in ensuring success through marketing initiatives
  • Proven track record in driving big picture strategies into measurable and deliverables
  • Great at writing and enabling positive and impactful lifetime relationships
  • Self-driven, influencer and an inspirational people person
  • Leading and being part of creative teams

As per the organization’s salary scale