RFP Quantitative and Qualitative Study – BBC Media Action
Research and Development
BBC Media Action
- Produce creative programmes in multi-media formats which inform and engage audiences around key development issues.
- Strengthen the media sector through building professional capacity and infrastructure.
This Request for Proposal is to carry out a quantitative and qualitative study in targeted areas that have been reached (at scale and through multiple channels) with media content covering hygiene, public health and social measures to reduce risk of COVID-19 transmission and where appropriate, to increase vaccine uptake.
- The proposal shall be written in English
- The organisation shall complete the deliverables and submit by 8th March 2023
Proposals
Proposals in response to this RFP must be priced on a fixed-price, all-inclusive basis, including delivery and all other costs. Full details of the proposal requirements are included in the below document.
BBC Media Action
BBC Media Action is the international development charity of the BBC. Established in 1999, the organisation seeks to reduce poverty and provide information to people around the world, through media programmes and campaigns that inspire and inform. Since its foundation, BBC Media Action has worked in developing and transitional countries in Africa, Asia, the Middle East and Eastern Europe on projects that deal with issues of health, resilience, governance, education, environment, livelihoods and emergency response.
Our work is built on insights from our research and engagement with communities. We have been in Ethiopia since 2001 supporting media development, creative content production across media houses in the country on issues around governance, accountability, health, education and empowerment.
The Project
The Hygiene and Behavioral Change Coalition is playing a role in preventing the spread of COVID-19 by focusing on hygiene related corona virus prevention practices in Addis Ababa and Amhara Region of Ethiopia. BBC MA implemented the project in Ethiopia where they have produced media output which focusses on preventative behaviours including covering coughs and sneezes, not spitting, hand washing with soap and water more frequently and at critical times, wearing face masks in busy places, cleaning of high touch-surfaces, social distancing, staying at home if experiencing symptoms that could be COVID-19 and getting vaccinated when available. This activity is also being carried out in Somalia – but this RFP pertains only to Ethiopia.
- BBC Media Action has broadcast audio and video Public Service Advertisements (PSAs) addressing these behaviours on Ethiopia Radio, EBC and Civil Service Community Radio Station. The team has selected a community radio station based in Addis Ababa) and social media films – distributed on BBC Media Action’s social media platforms (Facebook, YouTube,)
The project has also produced programmes on a community radio station, PSAs on social media and trained partner stations but these activities will not be evaluated as part of this scope of work.
This evaluation will look at understanding the engagement and impact of the radio and TV PSAs on the specified COVID-19 preventative behaviours.
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