Regional Trade Marketing Coordinator – Komari Beverage

• Trade visibility and POS material coordination

· Conduct market visits with the sales team to asses the need in the market

· Assist the trade marketing manager in the selection and allocation of trade marketing materials for the region.

· Coordinate the distribution of materials.

· Assure material placement / use alignment with the brand and trade marketing strategy.

· Implement tracking mechanisms for all trade marketing materials allocated for the region and maintain updated and accurate records of inventory.

· Assist in improving trade visibility of the region by gathering feedback from market on trade marketing materials and conducting periodic in-market checks on high-value merchandise.

• Activation and in-outlet events

· Develop activation mechanisms that are driven from the region’s market insights

· Assure alignment of activations with brand and trade marketing strategic plan.

· Assist in the allocation of adequate resources for the activation/event.

· Coordinate the availability and distribution of activation resources in a timely and structured manner. E.g., visibility materials, Brand ambassadors, cash.

· Recruit and Hire brand ambassadors for the region and train them on activations/events execution procedures.

· Manages external staffs responsible for the region activations and events, mainly brand ambassadors.

· Coordinate the promotion of outlet-based events using various channels e.g., posters, banners, social media in coordination with consumer marketing team.

· Coordinate the execution, evaluation and scale up/down of activation mechanisms.

· Payment follow-up for brand ambassadors and other stakeholders involved.