Marketing Manager – Jakenn Publishing
Business and Administration, Information Technology, Sales and Marketing
Jakenn Publishing
Jakenn Publishing is the media company of the present and the future of Ethiopia. We bring our passion for reporting and independent journalism to tell the stories which matter in the Ethiopia today and the Ethiopia being shaped for tomorrow.
JaKenn is widely known for its flagship publication and web portal Addis Standard. Started as a magazine in 2011, Addis Standard has evolved into the digital platform of choice for breaking news, analysis, and spell-binding commentary about Ethiopia that establishes understanding of happenings beyond your eyes and ears. One of the most followed media brands in Ethiopia on twitter and a solid web presence that has a firm grip on Ethiopia’s rapid political, economic, and social transformation, Addis Standard provides consumers content worthy of their time and attention.
As a young and dynamic company, JaKenn embodies an emerging multicultural Ethiopia where people are valued for their contribution to the development of a democratic and prosperous country. We understand that this means listening to our consumers, employees, and stakeholders in all processes from product development to execution. We value diversity and make an honest effort at providing an inclusive work environment that supports growth, nurtures innovation, and embraces risk taking.
- Coordinate with the senior leaders in the newsroom to ensure existing and new products adhere to brand, identity, look, and feel standards of the company
- Implement the process of user growth by establishing Key Performance Indicators (KPIs) and project milestones
- Coordinate with the senior leaders in the newsroom and execute all marketing campaigns across all product categories including website, marketing database, social media, and display advertising
- Use strong business acumen to analyze the consumer experience across different category lines and recommend both strategic direction and quick wins to implement them
- Initiate and finalize content partnership agreements with clients and lead the process of execution by working with the senior leaders in the newsroom and corporate services
- Prepare periodic performance reports on the status of the different products and present them to the CEO on monthly basis
Number: One
Reference Number: JKP/MM/RP/24
Reporting to: CEO
- Five years of experience working in a medium-sized company in Ethiopia in digital marketing, operations, customer relationship, and/or product cycle development roles
- Experience implementing digital marketing and audience growth campaigns in a technology company is strongly desired
- A strong track record of setting and meeting pre-defined targets
- Excellent oral representation, writing, and reading skills in English and Amharic, ability to communicate in more than one Ethiopian language strongly desired
- Ability to adapt to changes in a fast-growing media landscape and provide solutions to contemporary challenges
- Ability to think strategically and execute with efficiency
- Ability to put the consumer and customer first in every interaction involving the company and always look for ways to improve the customer experience through tactical and operational process
- Ability to work cross-functionally with newsroom teams and negotiate constructively for the purposes of evidence-based audience growth
- Ability to adapt to and perform well in a multinational setting composed of staff members from different backgrounds and strong opinions
Product Language: English and Amharic (Afaan Oromoo highly desirable)
Negotiable/Attractive
