Invitation For Consultancy Service – American International Health Alliance
Consultancy and Training
American International Health Alliance
Overview
The International Institute for Primary Health Care – Ethiopia (IPHC-E) is an organization founded by the Federal Ministry of Health (FMOH) and supported by the Gates Foundation. We provide technical assistance to countries building strong Primary Health Care systems through capacity-building training, program design, and implementation. We also support the MOH through evidence-based policy recommendations; training of PHC leaders, implementation of innovation labs, and engagement on PHC-related policy and strategy designs. We engage in global advocacy to bring PHC as a primary driver to achieving Universal Health Coverage (UHC).
IPHC-E is working to reinforce its visibility in the global health arena, position itself as a recognized voice for Primary Health Care, and generate additional revenue streams by enterprising its activities. To that end, the Institute developed a business model outlining the different activities that would allow IPHC-E to generate income through diverse service offerings. Preceding the latter, the Institute’s Communications team developed a Marketing and Communication strategy to serve as a guideline in informing the global audience about IPHC-E’s mandates and services. In consideration of the foregoing, IPHC-E is now looking to recruit a marketing consultancy firm to assess and align the current marketing strategy to the institute’s business plan, suggest innovative marketing approaches and strategies, as well as help implement and manage marketing operations to achieve IPHC-E’s goals.
Scope of work:
The Marketing consultancy firm will be required to review the current marketing plan and business plan of IPHC-E, align the marketing plan with the business plan and develop a detailed marketing plan that explicitly describes how to navigate the current market and how best to communicate with the institute’s target audience.
Duties and Responsibilities of the consultancy firm
- Audit the existing marketing plan and offer suggestions
- Conduct a deep analysis of the current plan vis a vis the Institute’s business plan and present new strategies to implement
- Help create a strong brand voice and connect to a larger audience
- Develop a marketing operation to help the Institute streamline all marketing processes so that the communication team has all the tools they need to drive the best marketing result for the Institute
- Help IPHC-E manage and implement marketing operations and strategies to achieve the Institute’s business and visibility goals.
- Provide writing, design, and production services as well as a strategy for how best to reach the institute’s target audience for different events or services
- Evaluate marketing results
- Monitor marketing efforts and use data to improve campaign results
Expected Deliverables
The below deliverables must be completed within 90 working days from the start date:
- Review of current marketing and communication plan and develop a newly revised marketing plan and marketing operations that align with the Institute’s business plan
- Manage and implement marketing operations
- Develop marketing materials to showcase the Institute’s activities for the Institute’s four strategic objectives
- Disseminate marketing materials using various platforms and modalities (multichannel campaign)
- Evaluate marketing effort
- Use campaign data to evaluate marketing activities
- Based on the evaluation results, revise the marketing strategy
Required qualifications
- MBA or related field with 5+ years’ experience in the field
- Demonstrated experience supported by a portfolio
- Demonstrated experience in collaborating with at least three international organizations working on health
- Demonstrated experience in producing public-facing communication and marketing outputs for a health-related organization
