Content Developer and Strategist – Shega Media and Technology PLC
Creative Arts, Event Management, Advertising and Media
Shega Media and Technology PLC
Shega is a Research, digital media, and data company that is in the business of making the Ethiopian and African innovative economies make sense. Incorporated both in Ethiopia and United States, we work with a range of development organizations, private companies, and Investors.
Shega has two main products: Shega Insight and Shega Media.
Shega Insight is a research, advisory, and B2B data platform for businesses, development organizations, startups, tech companies, and investors, helping them make better decisions.
Shega Media is a news, analysis, reports, visuals, and weekly newsletter covering Ethiopia’s innovative ecosystem and soon expanding to other African markets starting from East Africa.
Think of a mix between Bloomberg, Techcrunch, and CB Insight for emerging markets. That is what we are building. We are now a go platform for the Ethiopian Innovative scene and are backed by leading and experienced advisors from Ethiopia, Kenya, India, and the US. Some of the clients we have served so far include World Bank, Catch, Yellowcard, GoodDay, Sway Venture, CIPE, The Palladium Group, Payway, Hulugram, and The Baobab Network. Some of our partners include Crunchbase, Visa, Startup Guide, and Briter Bridges.
If all of this excites you and you want to build cool things with us, you are at the right place.
About Shega:
Shega is an integrated media, data, and intelligence Company dedicated to making sense of the Ethiopian and African innovative economy. The company offers three main products: Shega Media, Shega Insight, and Shega Brand Studio.
Shega Media, news, analysis, reports, visuals, and a weekly newsletter covering Ethiopia’s innovative economy.
Shega Insights is a data, research, and advisory platform, and service.
Shega Brand Studio is an advertising agency arm of your business that helps brands meet their marketing and communication goals.
About Brand Studio:
At Shega Brand Studio, we are not just a marketing and communication agency – we’re your strategic partner in creating immersive brand experiences that resonate and connect with audiences on a 360-degree scale. Our passion lies in the art of storytelling, and we leverage cutting-edge strategies and technologies to craft narratives that captivate, inspire, and drive tangible results.
Our Vision: To transform the way businesses engage with their audiences, by seamlessly blending creativity, data-driven insights, and innovative technologies to create holistic marketing and communication solutions.
Our Mission: Empower brands to navigate the dynamic landscape of marketing and communication by providing comprehensive and integrated strategies that encompass every touchpoint of the customer journey.
Services Offered:
1. Strategic Branding: Crafting and refining brand identities that encapsulate the essence of a business, driving recognition, loyalty, and differentiation.
2. Digital Marketing: Expertise in leveraging digital platforms to reach, engage, and convert target audiences through SEO, SEM, social media, email marketing, and content creation.
3. Creative Content: Designing visually stunning and emotionally compelling content across various mediums, including videos, graphics, and copywriting.
4. Public Relations: Building and managing relationships with the media, influencers, and stakeholders to enhance brand visibility and credibility.
5. Event Experiences: Curating memorable events and activations that leave a lasting impact and foster genuine connections between brands and their audiences.
6. Data Analytics: Utilizing advanced analytics to measure, analyze, and optimize marketing efforts, ensuring continuous improvement and impactful decision-making.
7. 360-Degree Strategy: Develop comprehensive marketing strategies that integrate traditional, digital, and experiential channels for maximum impact and cohesion.
8. Shega Brand Studio is where creativity meets strategy, and where data-driven insights pave the way for impactful storytelling. Join us in redefining how brands connect with the world in the ever-evolving landscape of marketing and communication.
Job Description:
As a Content Strategist at our advertising agency, you will play a pivotal role in developing comprehensive content strategies that align with our clients’ goals and objectives. You will collaborate closely with creative teams, account managers, and clients to ensure that content initiatives are executed effectively and drive results.
Duties
1. Content Strategy Development:
· Conducting thorough research to understand client industries, target audiences, and competitors.
· Analyzing market trends and consumer behavior to identify content opportunities.
· Developing content strategies that align with client objectives, brand identities, and messaging guidelines.
· Defining key performance indicators (KPIs) to measure the success of content initiatives.
2. Content Planning and Ideation:
· Generating innovative ideas for content across various platforms, including social media, websites, blogs, email campaigns, and advertising campaigns.
· Collaborating with creative teams to brainstorm content concepts and formats.
· Creating content calendars and editorial schedules to ensure timely and consistent delivery of content.
3. Audience Segmentation and Persona Development:
· Segmenting target audiences based on demographic, psychographic, and behavioral factors.
· Creating detailed audience personas to inform content creation and distribution strategies.
· Tailoring content messaging and tone to resonate with specific audience segments.
4. Content Optimization and SEO:
· Optimizing content for search engines to improve organic visibility and traffic.
· Conducting keyword research and integrating relevant keywords into content.
· Implementing SEO best practices to enhance content discoverability and ranking.
5. Content Distribution and Promotion:
· Identifying the most effective channels for distributing content based on audience preferences and platform capabilities.
· Developing promotion strategies to increase the reach and engagement of content.
· Leveraging social media, email marketing, influencer partnerships, and paid advertising to amplify content distribution efforts.
6. Performance Monitoring and Analysis:
· Monitoring the performance of content initiatives against established KPIs.
· Analyzing metrics such as engagement, click-through rates, conversions, and ROI.
· Generating regular reports and insights to inform content optimization and strategy refinement.
7. Client Communication and Collaboration:
· Presenting content strategies and recommendations to clients clearly and compellingly.
· Soliciting client feedback and incorporating revisions as necessary.
· Maintaining open lines of communication with clients to ensure alignment and satisfaction.
Skills and Qualifications:
· Bachelor’s degree in Marketing, Communications, Journalism, or related field (Master’s degree preferred).
· Proven experience (X years) in content strategy, digital marketing, or related roles.
· Strong understanding of digital marketing channels, social media platforms, and content management systems.
· Excellent analytical skills with the ability to interpret data and derive actionable insights.
· Proficiency in SEO principles and best practices.
· Exceptional written and verbal communication skills.
· Creative thinking and problem-solving abilities.
· Ability to work collaboratively in a fast-paced, deadline-driven environment.
· Experience working with advertising agencies or marketing firms is a plus.
· Ability to thrive in a fast-paced, deadline-driven environment with strong attention to detail and the ability to multitask effectively.
· Proactive, self-motivated, and results-oriented with a passion for staying ahead of industry trends and innovations.
· Experience with digital media buying and programmatic advertising is a plus.
