Ashewa is a place, where you reclaim your heritages through innovation!
Ashewa Technology Solutions S.C is an emerging, home grown and ambitious technology company based in Addis Ababa Ethiopia. Its established in 2020 to operate in a total of eleven technology sectors, including E-commerce, E-learning, E-payment, logistics and others.
Ashewa allocates its highest investment of 160 million birr to the highly anticipated E-commerce platform, Ashewa.com. Ashewa.com is officially LAUNCHED on October 19th 2021 and it aims to simplify global market chain for local business and transactions.
It’s with the utmost delight we tell you that, Ashewa moves with innovation and rely on young talents to make a significant, lasting and holistic contribution to the fight we have against poverty. We earnestly believe that ‘whoever has the youth has the future’. And that’s why we work to mobilize the youth.
Ashewa is building the system and creating the platform that potentially plays the vital role in ensuring a stable and sustainable digital economy in Ethiopia. A year in to its establishment, Ashewa manages to mobilize a huge resource, and continues to actively engage in a real, large-scale technological transformation.
Website- www.ashewatechnology.com
Duties & Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, & social media
• Display advertising campaigns & design, build & maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Work with the rest of the social media team to create and manage all social media accounts including content creation, moderation, reporting during work & primetime viewing hours
• Support the Online Corporate Digital Marketing team by partnering with internal stakeholders, Online and Brand digital teams, along with agency partners, to drive sales across multiple brand-specific websites
• Assist team in identifying, conceptualizing and executing opportunities within arena of digital marketing to support Online sales, drive traffic and attract new customers
• Manage affiliates relationships and online display campaigns to generate incremental demand, optimize contribution, and acquire new buyers
• Handling strategic online initiatives
• Leading marketing campaigns from the idea stage through to their execution & implementation
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Directing the hiring of marketing and promotions staff and supervising their work
• Negotiating advertising contracts
• Working with other department heads and staff to discuss plans and marketing strategies
• Collaborating with finance staff to set and stay within budget
• Staying current with emerging opportunities in the digital marketing world
Educational Qualifications and Experiences
• BA/MA/BSc/MSc degree in any social science or natural science or related field
• Above 5 Years Direct Experiences on the position
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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