Brand Manager Lifebuoy – Unilever
Business and Administration, Sales and Marketing
Unilever
Unilever Manufacturing PLC was established in 2015 in Ethiopia and it’s home to flagship brands like Lifebuoy, Knorr, Signal, Lux, Omo, Sunlight and Sunsilk. We are supporting a growing network of Ethiopian suppliers, distributors, and traders, employing over 7,000 people in the value chain.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Main Job Purpose:
Overview:
Are you a purpose-driven individual passionate about saving lives with simple, impactful habits? If so, we want to hear from you. Join the Lifebuoy brand team and work on innovative and inspiring projects to motivate consumers in improving their hygiene behavior. This simple habit has a significant impact on saving lives. Hand washing with soap is the single most cost-effective intervention to prevent child mortality, reducing diarrheal disease by up to 45% and pneumonia by 23%.
For over a century, Lifebuoy, the world's number one hygiene brand, has been driving hygiene relevance worldwide. The Lifebuoy brand team in Ethiopia has been driving hygiene relevance for the past six years with a single-minded focus on infection-causing germs, reaching over 30 million people across Ethiopia.
We are looking for a candidate with strong analytical and logical skills who can identify and interpret key data trends to formulate compelling brand plans. You will also need to analyze and communicate data clearly and concisely to help us make informed decisions. Strong stakeholder management and communication skills are essential, as you will be expected to work closely with partnering organizations to advance key hygiene initiatives.
Whether you have ample experience in the industry or are a fresh face bursting with creativity, we welcome you to join us in driving hygiene relevance in Ethiopia. If you can prove your expertise and dedication to driving brand growth while making a positive impact on the community, we want you on our team.
Job Summary / Responsibilities:
Drive Lifebuoy brand & jobs to be done:
- Lead the Lifebuoy brand marketing plan by bringing the brand's jobs to be done (JTBDs) to life through a coherent calendar of activities.
- Understand Lifebuoy's and the competition's 6 Ps, driving specific actions when needed, and owning them with the wider team and creative agency.
- Understand the brand's business targets and deploy plans to achieve the set brand KPIs while considering consumer understanding, market dynamics, and resource constraints.
- Understand market dynamics across Ethiopia.
- Work with our below the line (BTL) agency to deliver exciting activations in the market to consumers.
- Manage processes, profit margins, and budgets, including the management of Lifebuoy's budget in terms of spend and cost allocation (e.g., agency cost, sampling cost, activation costs, media investments).
- Work with key government and nongovernment partners to drive behavior change initiatives.
Innovation and communication management:
- Act as local project lead for Africa & global innovation projects as well as local innovation initiatives
- Lead end to end networks to bring projects to completion, on time and in full.
- Lead local asset adaptation (and/or creation depending on project scope) across touchpoints.
- Launch planning, implementation, and evaluation of the innovation mix, monitoring in market performance and driving actions to improve.
- Bachelor’s Degree, Postgraduate in Business field is preferred (other fields of study are welcomed if you have relevant expertise)
- 2-3 years of experience
- Passion for consumer & a good understanding of brand management
- Strong operational skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities.
- Passionate about digital, wanting to learn something new.
- Value being close to the consumer understanding their motives, drivers, barriers, and needs.
- Strong sense of accountability, ability to get things done through others.
- Strong Bias for Action focused on driving with speed the right decisions that can grow the business.
- Team player to lead both internal & external cross functional teams.
- Good communication and coordination skill
