Brand strategy consultant ( Re – Advertised) – Ethswitch S.C.
Development and Project Management
Ethswitch S.C.
EthSwitch is the National Switch owned by all banks (private and public) operating in Ethiopia, the National Bank of Ethiopia, MFIs, PIIs, and PSOs. EthSwitch is mandated to Create Interoperability between financial institutions, Implement Domestic Payment Scheme, provide National Payment Gateway, serve as Central Interconnectivity for clearing & settlement and provide Shared Platform /Infrastructure services. The mission of the Company is ’’Making Payments Simple and Affordable’’, and its Vision is ‘’To be best in class Payment Network in Africa by 2035’’.
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We are looking to hire a talented Brand consultant to assist in improving our business performance. In this role, you will be identifying key areas for improvement, conducting market research, and suggesting strategies to boost company performance.
To ensure success as a Brand consultant, you should have sound knowledge of financial analysis, and experience with workflow management. A top-level strategy consultant will identify and suggest strategies that reduce costs, boost performance, and ensure industry longevity.
Brand consultants typically have a wide range of responsibilities, which should include:
- Meeting with clients to determine their needs and goals, identifying opportunities for growth within an existing brand, and developing plans to achieve them
- Consulting with clients on marketing strategies to increase brand awareness and improve sales
- Developing visual materials like brochures and catalogs to promote products or services
- Conducting market research to identify potential opportunities for growth in specific industries
- Creating a strategic plan for the client by analyzing existing marketing efforts, identifying target audiences, and creating a long-term vision for the brand
- Working with designers to develop new product lines that appeal to current trends
- Coordinating all aspects of a company’s branding efforts, including establishing a logo, designing advertisements, and creating a unique voice or tone of voice for a brand that differentiates it from competitors
- Developing marketing strategies for specific brands, including creating slogans and taglines, designing ad campaigns, and selecting models for print ads or runway shows
- Identifying opportunities for new business opportunities by researching markets and competitors, developing business plans, and pitching ideas to investors.
- Bachelor’s degree in business analytics, business management or marketing and related fields.
- 5+ years’ experience on Brand and other Marketing Related activities.
- Detailed knowledge of industry trends and market behavior.
- Excellent project management skills.
- Deep understanding of management frameworks.
- Excellent interpersonal and communication skills.
- Sound knowledge of financial analysis.
- Experience with project management.
- Report writing skills
From USD $ 1,500 to $ 2,500 Per Month based on Earning History and Experience
