Area Sales Manager – Awash Wine Share company
Sales and Marketing
Awash Wine Share company
Company Profile
Established in 1936, Awash is proud to be Ethiopia’s oldest winemaker. With over 80 years serving the local and international market, we are one of the country’s most beloved brands. The company was acquired in September 2013 through a local and international partnership. Our international staff, with a combined 82 years of experience in the beverage industry, collaborates with 549 local employees at our two production facilities in Addis Abeba and our vineyard in Merti Jeju, Upper Awash. This local-foreign partnership means we combine international know-how with a deep knowledge of Ethiopia’s dynamic and exciting market.
Employee Value
- Employment of choice; we hire talent and personality that match with a career.
- School of excellence, we provide career advancement and personal development within a diverse multinational working environment.
- Award winning leadership, we support our key talents and visionary leaders to compete in global market.
- Competitive benefits and incentives, we provide competitive and performance lead benefits & incentives.
Job Description
Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia around followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.
Job Summary
The role holder is responsible to manage sales and sales administration activities in a specified geographic area of Addis Ababa by planning itinerary of execution. He/she is also responsible for executing agent development strategy, SR Development.
Job Duties and Responsibilities
§ Prepare area sales plans and targets in alignment with Regional Sales Managers overall plan
§ Conduct periodical visits to Agents and key outlets under his responsibility and produce visit report
§ Drive sales volume to achieve sales target set for the area
§ Receive and handle objections/complaints of agents or outlets
§ Accountable for availability, visibility, and accessibility of Awash range in priority outlets
§ Understand and communicate price dynamics in the area
§ Close follow-up and monitor performances and activities of sales Representative/Van Salesman/Agent under his supervision
§ Conduct weekly and monthly stock count and reporting by SKU
§ Receive sales orders and track stock availability at Awash Wine S.C.
§ Prepare and communicate all required reports in accurate and timely manner
§ Ensure adherence of FIFO stock movement method at Agent warehouse
§ Evaluate Agent and Sales Representative performances
§ Actively participate in promotional activities conducted in his/her area
§ Support Agent to increase sell-in and sell-out performances and report on agent sales results
§ Develop route plans, ensure route, and price adherence of Agents and Sales force
§ Coordinate proper communication of Recommended Retail Prices (RRP) of the company products to outlets
§ Participate in forecasting monthly, quarterly, and annual agents’ sales volume
§ Analyze area market trends and discover new opportunities for growth
§ Address potential problems in the area and suggest prompt solutions
§ Suggest new services/products and innovative sales techniques to increase customer satisfaction
§ Liaison between Finance, Customer service, Sales operations, Marketing, Agents, and Outlets for smooth functioning of the business
§ Assess the market and reflect on competitor activities in the area that require counter strategy
§ Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the area
§ Manage identification, collection, and replacement of defective/damaged products
§ Ensure proper allocation and distribution of POSM to outlets
§ Execute the picture of success in key outlets of his/her territory according to Awash standards per channel (merchandising, visibility, price, must have SKU)
§ Coach and develop sales team
Education
Bachelor’s degree in marketing, Business Management, Management, Accounting, and related fields.
Experience
5 years’ experience in field sales out of which 2 years’ experience having supervised sales representatives and distribution teams with a sales target responsibility.
