MARKETING AND PARTNERSHIPS MANAGER – Ashewa Technology Solution S.C.

Sales and Marketing

Ashewa Technology Solution S.C.

Ashewa is a place, where you reclaim your heritages through innovation! 

Ashewa Technology Solutions S.C is an emerging, home grown and ambitious technology company based in Addis Ababa Ethiopia. Its established in 2020 to operate in a total of eleven technology sectors, including E-commerce, E-learning, E-payment, logistics and others.

Ashewa allocates its highest investment of 160 million birr to the highly anticipated E-commerce platform, Ashewa.com.  Ashewa.com is officially LAUNCHED on October 19th 2021 and it aims to simplify global market chain for local business and transactions.

 It’s with the utmost delight we tell you that, Ashewa moves with innovation and rely on young talents to make a significant, lasting and holistic contribution to the fight we have against poverty. We earnestly believe that ‘whoever has the youth has the future’. And that’s why we work to mobilize the youth.

Ashewa is building the system and creating the platform that potentially plays the vital role in ensuring a stable and sustainable digital economy in Ethiopia. A year in to its establishment, Ashewa manages to mobilize a huge resource, and continues to actively engage in a real, large-scale technological transformation. 

Website- www.ashewatechnology.com 

· Identifies goals and objectives of region marketing and programming and develops integrated sports marketing strategies to support objectives

· Develop marketing strategies/tactics for company & drive qualified traffic to achieve targets

· Deploy successful marketing campaigns & implement from ideation to execution

· Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare, monitor the marketing budget on a quarterly, annual basis & allocate funds wisely

· Oversee and approve marketing approaches, from website banners to hard copy

· Measure and report performance of marketing campaigns, gain insight & assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

· Build and leverage strong working relationships with key stakeholders and teams, Merchant and new clients

· Manages development of annual and quarterly marketing plans like, advertising, digital marketing, community relations, special events, sponsorships, physician relations, philanthropy and customer service

· Works with marketing leadership team to develop strategic vision and oversee execution of sports/community marketing campaigns that meets established branding, preference and volume goals

· Identifies and analyzes proposals from potential markets prospects across each region

· Proactively makes recommendations and brings innovative solutions to the development of appropriate marketing strategies to drive business growth and brand equity

· Manages market research projects and actively monitors fandom

· Develop innovations that leverage emerging technologies to engage audiences in new ways and offer advertisers first-to-market platforms in today’s dynamic digital environment

· Create and develop data and research to help brands determine the value and ROI related to social and digital marketing campaigns

· Partner with Account Management to engage with partners to set and facilitate compliance expectations and enhancements, to ensure excellence and optimal results

· Monitor and analyze department’s performance metrics and dashboards, identifying trends, wins, and issue areas

· Partner with Recruitment Services to develop projections and plans for annual and quarterly enrollment

· Work with Recruitment Services on their enrollment progress and ensure targets are met/exceeded though a combination of Marketing and Recruitment Services activities

· Partner with key Recruitment Services representatives to enhance departmental and organizational performance

· Develop and execute marketing campaigns aligned to and supportive of the strategic goals of the institutional sales channel

· Develop sales tools and enablement resources that support engagement with market constituents at every stage in the buying cycle, accelerate the sales cycle, and maximize revenue potential

· Collaborate with other marketing, sales, product line, and efficacy partners to ensure strategic, informed market engagement across communication channels

· Track and report on the impact and effectiveness of marketing activity

· Drive outreach to new potential partners creating packages to pitch existing accounts

· Develop and maintain relationships with potential promotional partners, becoming familiar with partners’ business and marketing opportunities

· Create and deliver best in class product and partnership presentations to target partners

· Negotiate terms for marketing partnerships, taking into account media exposure, creative execution, impressions, and potential fees

· Work with product marketing, consumer marketing, and development teams to create innovative and groundbreaking partnership promotions

· Evangelize partnership programs internally to all key stakeholders at the company

· Work with cross functional teams including integrated marketing, legal, sales, international, and development as they relate to the partnership programs

· Facilitate partner communications across stakeholders and internal departments to identify incremental opportunities for partners

· Perform project management duties working with partner managers, internal product teams and external partners

· Must have experience and hands-on working knowledge of marketing and branding with a focus and understanding of how branding is impacted through  marketing and community partnerships

· Ability to manage a budget effectively, create and implement business analysis and community strategic partnership

· Together with all stakeholders and the rest of the team evaluate every partnership and event to provide a case study that details a post campaign analysis to include an overview of the activity, media value

· Extensive experience in brand/media partnership marketing – with a particular emphasis on developing and implementing integrated marketing campaigns

· Strong media planning and/or buying experience – able to thoroughly understand the dynamics of the media landscape and be able to envision and communicate partnership ideas to Marketing as they come to life

· Managing of the digital assets (web-site/Facebook/Twitter) that are critical components in the publicity side of the programs

· Skilled in practical marketing, marketing plans & Sales

· Computer skills like Photoshop, PowerPoint, Illustrator and basic video editing

· Standing relationships and experience working with various industry associations

Negotiable

Lien