Digital Marketing -Addis Ababa – Ethiojobs
Management, Sales and Marketing
Ethiojobs
Job Description
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Implement and analyze performance metrics
- Prepare emails to send out to customers
- Provide internal reports on a regular basis
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- BA Degree in Marketing Management or a related field
- Proven 3-5 Years of working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Incredible attention to detail
- Full understanding of all social media platforms
- Problem solving skills
- Knowledge of content management systems
